The Barilla Center
The origins begin in the recovery and re-conversion of the industrial area where there was the first building of the Barilla factory in 1910. The Barilla family requested the project of "concept design" and entrusted it to the celebrated architect Renzo Piano who along with the public subjects also realized a Program of Urban Requalification (P.R.U.), comprising the neighbouring former industrial area of Eridania, which had become town property after the company cessation in 1968.
The vocation for this "new city place" is focused on entertainment and free time: it is a place that concentrates various activities such as the Paganini Auditorium and a Warner Village multiplex movie theatre and a covered shopping gallery; but it is also a place able to give the experience of a full day and integrate all the functions that "make up a city" like a hotel, the main office of the Barilla Historical Archive, the Cooking school of the "Barilla Academy", a residential neighbourhood, a large car park and a dozen new streets and squares.
Continue with: Chioma
The origins begin in the recovery and re-conversion of the industrial area where there was the first building of the Barilla factory in 1910. The Barilla family requested the project of "concept design" and entrusted it to the celebrated architect Renzo Piano who along with the public subjects also realized a Program of Urban Requalification (P.R.U.), comprising the neighbouring former industrial area of Eridania, which had become town property after the company cessation in 1968.
The vocation for this "new city place" is focused on entertainment and free time: it is a place that concentrates various activities such as the Paganini Auditorium and a Warner Village multiplex movie theatre and a covered shopping gallery; but it is also a place able to give the experience of a full day and integrate all the functions that "make up a city" like a hotel, the main office of the Barilla Historical Archive, the Cooking school of the "Barilla Academy", a residential neighbourhood, a large car park and a dozen new streets and squares.
Continue with: Chioma